Friday, November 14, 2008

TGIF - and a little something for the weekend

Lots to get into today (I missed 2 days because of layoffs that were announced out of the blue at my office, and it threw me off my game for a bit):

November 10 Publisher's Weekly:

Scholastic bought out 110 employees who took early retirement, but a small number of employees got laid off.

A very informative article, "Digital Pulse 2008" additionally polled various publishing houses about their thoughts, operations and expectation as far as digital is concerned:

Random House - "Digital and online afford publishers the opportunity to connect more effectively with consumers and, ultimately, to make more and more interesting products." And as far as the future is concerned: "People will read a lot more on devices."

Penguin: "We are still seeing e-books as a rapidly growing area, and the downloadable audio market will continue to open up further in 2009 as new customers recognize its value and potential. Penguin Groups USA's net e-book sales are up 500% over 2007 and we expect e-books to continue to sell strongly." [MY COMMENT - 500% - HOLY COW!]

Houghton Mifflin/Harcourt: "There is no doubt that this is a business that's very quickly arriving." and what might be expected in the next few years: "To put a line in the sand, and just speaking for Houghton Mifflin Harcourt, I think that over the next two to five years, e-books can come up to 4% or 5% of our total business."

Kensington: "We are looking forward to a time when all of the accounts will accept just the ePub format. We've focused on rmoance and women's fiction titles, as well as gay and lesbian and mystery titles; we're looking forward to braodening our offerings. I think it's safe to say that as we make more new release titles available...the business will probablyd ouble each year for several years."

Macmillan: "We're going to see e-books not just be a sideline. W e'll see more simultaneous publications, more formats..."

Hachette Book Group: "...looking forward to e-ink devices with color screens. W e're excited about the new Sony device", and "Mobile phone distribution: We have worked with Mobipocket for several years, and now with Fictionwise and eReader on iPhone." And they expect in the next five years: "..more interactive types of content."

Under the Reviews, THE TEMPTATION OF THE NIGHT JASMINE by Lauren Willig (Dutton) in her Pink Carnation series gets a lovely review "...another sultry spy tale" and "The author's conflaction of historical fact, quirky observations and nicely rendered rmoances result in an elegant and grandly entertaining book."

Jacqueline Frank's new series debut of the Shadowdwellers , Ecstacy (Zebra)gets a nice nod "This romantic and strongly sexual story between complicated characters is made even richer by an intriguing secondary cast and efficient world building that's familiar without being lazy."

Julia Harper's "hilarious follow-up to 2008's Hot", For the Love of Pete (Grand Central) is reviewed too.

And there are a wealth of non-fiction titles spotlighted in Reviews that may be of interest to authors:

One Big Happy Family: 18 Writers Talk About Polyamory, Open Adoption, Mixed Marriage, Hosuehusbands, Single Motherhood, and Other Realities of Truly Modern Love" (edited by Rebecca Walker, Riverhead Publising, Feb. 09), including essays by authors like Dan Savage, and ZZ Packer.

For history buffs, Mistress of the Monarchy: The Life of Katherine Swynford, Duchess of Lancaster by the inimitable Alison Weir (Ballantine, Jan. 27, 09)

More history: Banquet at Delmonico's: Great Minds, the Gilded Age, and the Triumph of Evolution in America by Barry Werth (Random; Jan. 6, 09)

And for the gruesomely inclined and mystery/crime writers: Mop Men: Inside the World of Crime Scene Cleaners by ALan Emmins (St. Martin's Dunne, Jan. '09)

Back to my insistence on how important keeping up with the business is, there is a free daily PW newsletter, PW Daily (I'm having trouble finding a working link, but I'm on it for you guys!)

Another source of the business of books: Library Journal, recommended by Jacqueline Deval, author of Publicize Your Book! AN Insider's Guide to Getting Your Book the Attention It Deserves (a marvelous guide, filled with massive amounts of terrific information for handling publicity, whether you've got $1,000 or less to spend, or $10,000 or more). See the link at right to access LJ.

And at Author Buzz you'll find a marketing service if you have the means to utilize their services. Here's from their Publishers Lunch ad: "For less than $1,000 AuthorBuzz.com reaches 370,000 readers, 5000 booksellers, and 12,000 librarians. Fr incrementally more add leaders and readers of more than 15,000 bookclubs." They get a rave from Carla Neggers, "Dollar for dollar this is the best marketing tool I've ever used."

OK, folks, I'm going to make this short after all. I'm going to a book launch party for a fellow author - just another way to get out the word about your book! (Pardon the typos and hope you enjoy the intel!)

2 comments:

Jennifer Carroll said...

Hi Lise,
I read your post on the Outreach loop and thought I'd check out your site. It's a great blog - thanks for sharing! :) My local RWA chapter is NHRWA and I'll post your blog on our loop - our members will be very appreciative of this!
Thanks again,
Jennifer Carroll.

AshleyShea said...

Here's a link to subscribe to PW Daily

https://www.publishersweekly.com/subscribe.asp?screen=pi10&regopt=logout&nid=2286